Archive for the 'Better Publishing' Category

How to Catch the Writing Bug

Sunday, May 4th, 2008

If you earn income as a writer, or use writing as a marketing tool, you know how difficult it can be at times to write. I started writing for my website and newsletter a few years ago. Sometimes it would be two or three weeks between articles. Sometimes writing would be torture. Then one day […]

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Writing Guidelines For Anyone Marketing Anything

Saturday, April 12th, 2008

As you write your marketing material, advertisements and sales copy for your lead generators, & drip marketing systems, use these basic guidelines to ensure maximum power:
1. Use plain talk (don’t try to be an English professor). Write like people talk.
2. Use short sentences (average 17 words, 25 is difficult):
-Don’t try to stick two thoughts […]

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