Brighthouse Finds a New Way to Operate
Brighthouse electonic appliances the national retail store who specialise in the sale of home televisions and electrical appliances, household furniture and related products is proud of its relationship with Rays of Sunshine Children’s Charity.
Brighthouse help the charity make life easier for children with life threatening illnesses, purchase equipment for those children as well as aids for the hospitals and schools that care for them. Over the last three years they have garnered support from a host of companies including British Airways and Next. In 2008 BrightHouse became the charity’s largest corporate sponsor. This has been made possible by the growth of the business in general.
It has been well noted recently that one of the most popular areas of lending is ‘buy now pay later’ finance available in lots of the big stores such as BrightHouse. People making use of low or no interest offers are shopping prudently and making their hard earned money go further by distributing the cost of procely essentials such as sofas and consumer goods over a period of months. With the downturn in high-street spending, it seems that every shop is getting in on the act and offering fantastic finance deals.
BrightHouse was created out of Thorn-EMI, the owner of Radio Rentals, by Terra Firma, Guy Hands’s private equity group. It gained infamy for exorbitant APRs and costly mandatory extra cover. Todaythe group is on the front foot, trying to clean up both its stores and its reputation as it embarks on a very ambitious growth programme. It plans to open 21 branches next year and calculates that there is enough demand for at least 600.
It’s important that Brighthouse bare in mind that Many of the larger credit card companies have been taking flak recently for some of the extortionate interest rates and tricks employed to suck every last penny out of their customers. Brighthouse do not want to be percieved as doing the same thing. The internet has presented the banks with a unique challenge to deal with as people now have much better knowledge of the market and can all too easily and quickly find a better deal, you no longer need to have the business know how of a top financier to avoid such pitfalls.
